Bruce once told me a story from when he was working at an agency, sometime just before I finished school I think.
He was working on ideas for a client with a junior creative team. They were both young, probably first “real job”, and the copywriter was a bit obnoxious.
At one point during their brainstorming session, when Bruce had come up with a succession of good angles, the young copywriter turned to him and said, “wow, you’re really good at this!”
I don’t know whether Bruce pointed out that he’d been doing it a long time, or just thought it.
Today I got the corrections for a couple of chapters of my thesis dissertation back from my advisor.
He’d taken what I’d spent a week or so writing, pulled it to pieces and put it back together again in a much clearer, more elegant way. I imagine it took him an hour.
I have to remind myself that he has also been doing this for a long time.
Experience does have it’s advantages.
If I recall correctly, that copywriter went on to do great things, like win countless awards and run his own agency.
I think we’re thinking of a different copywriter, the one I had in mind was a woman.